{"id":1414,"date":"2020-05-20T15:15:28","date_gmt":"2020-05-20T13:15:28","guid":{"rendered":"https:\/\/www.defrent.de\/website-localization\/"},"modified":"2020-05-20T15:15:28","modified_gmt":"2020-05-20T13:15:28","slug":"website-localization","status":"publish","type":"page","link":"https:\/\/www.defrent.de\/en\/website-localization\/","title":{"rendered":"Website localization"},"content":{"rendered":"<div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-small\"><li class=\"shariff-button mastodon\" style=\"background-color:#ccc\"><a href=\"https:\/\/s2f.kytta.dev\/?text=Website%20localization https%3A%2F%2Fwww.defrent.de%2Fen%2Fwebsite-localization%2F via @defrentck@hessen.social\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#79b428; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin\" style=\"background-color:#ccc\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.defrent.de%2Fen%2Fwebsite-localization%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#79b428; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button xing\" style=\"background-color:#ccc\"><a href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https%3A%2F%2Fwww.defrent.de%2Fen%2Fwebsite-localization%2F\" title=\"Share on XING\" aria-label=\"Share on XING\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#79b428; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 25 32\"><path fill=\"#126567\" d=\"M10.7 11.9q-0.2 0.3-4.6 8.2-0.5 0.8-1.2 0.8h-4.3q-0.4 0-0.5-0.3t0-0.6l4.5-8q0 0 0 0l-2.9-5q-0.2-0.4 0-0.7 0.2-0.3 0.5-0.3h4.3q0.7 0 1.2 0.8zM25.1 0.4q0.2 0.3 0 0.7l-9.4 16.7 6 11q0.2 0.4 0 0.6-0.2 0.3-0.6 0.3h-4.3q-0.7 0-1.2-0.8l-6-11.1q0.3-0.6 9.5-16.8 0.4-0.8 1.2-0.8h4.3q0.4 0 0.5 0.3z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button facebook\" style=\"background-color:#ccc\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.defrent.de%2Fen%2Fwebsite-localization%2F\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#79b428; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button twitter\" style=\"background-color:#ccc\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.defrent.de%2Fen%2Fwebsite-localization%2F&text=Website%20localization\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#79b428; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>\n<p>Your online presence \u2013 particularly your home or landing page \u2013 often represents the very first contact with your future customers and partners, their critical first impression of you.<\/p>\n\n<ul class=\"wp-block-list\"><li>In the first 100 milliseconds, optical stimuli play a major role even before visitors perceive any content.<\/li><li>After the first 500 milliseconds, visitors perceive and evaluate the first contents. This is when layout, user guidance and content truly begin to play a role.<\/li><li>If the content does not provide the information visitors are looking for, or if the information is considered unsatisfactory or untrustworthy, visitors leave a website after 3 seconds on average.<\/li><\/ul>\n\n<p>One criterion for evaluating textual content is whether it is written <strong>correctly<\/strong> and <strong>clearly<\/strong> \u2013 and preferably in the visitors\u2019 <strong>native language<\/strong>. This is not simply a sign of esteem: even for visitors with excellent foreign language skills, a high-quality translation facilitates their access to your message and its adoption.<\/p>\n\n<h3 class=\"wp-block-heading\">Websites require a certain know-how<\/h3>\n\n<p>When translating texts for the web, DeFrEnT combines technical know-how with translation expertise and a good sense for concise and clear statements. In fact, this is necessary because web copy has a number of pitfalls:<\/p>\n\n<p>As with <a href=\"https:\/\/www.defrent.de\/en\/marketing\/\">marketing translations<\/a>, a \u201c<strong>transcreation<\/strong>\u201d can be a <strong>free rendition<\/strong> of the meaning as long as the message gets through and achieves the desired effect (information, persuasion, call to action, &#8230;). As with <a href=\"https:\/\/www.defrent.de\/en\/software-localization\/\">software localization<\/a>, there may be <strong>character limits<\/strong> to avoid overflowing content elements. Furthermore, websites often contain a <strong>high proportion of \u201chidden\u201d text<\/strong>, e.g. in the \u201c<em>title<\/em>\u201d, <em>\u201cdescription\u201d<\/em> or <em>\u201calt\u201d<\/em> attributes of links, images and media. Moreover, it is important to check whether <strong>texts primarily intended for search engine optimization<\/strong> (SEO title, description and keywords) might not have to be recreated independently of the source text in order to fulfil their purpose.<\/p>\n\n<p>With multilingual websites, it therefore makes little sense to thwart previous investments in good web design and carefully written copy by economizing on translation. Even today, machine translation and people with other areas of expertise cannot be expected to deliver the professional quality you need.<\/p>\n\n<p>Mr. K\u00f6bel is at your service as a translator to and from German and French. If required, he can imply fellow translators for other languages. When accepting web texts, DeFrEnT flexibly adapts to your preferred mode of operation:<\/p>\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>CMS Editor- or Translator-level login<\/li><li>DOCX\/ODT\/RTF documents<\/li><li>XLSX\/ODS\/CSV tables with one language per column<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>INI\/PO\/XLIFF export files<\/li><li>XML source code or export files<\/li><li>HTML source code<\/li><\/ul>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-very-dark-gray-color has-background\" href=\"https:\/\/www.defrent.de\/en\/contact\/\" style=\"background-color:#79b428\">Enquire now!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your online presence \u2013 particularly your home or landing page \u2013 often represents the very first contact with your future customers and partners, their critical first impression of you. In the first 100 milliseconds, optical stimuli play a major role even before visitors perceive any content. After the first 500 milliseconds, visitors perceive and evaluate<\/p><\/div>\n<div class=\"blog-btn\"><a href=\"https:\/\/www.defrent.de\/en\/website-localization\/\" class=\"home-blog-btn\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1414","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your online presence \u2013 particularly your home or landing page \u2013 often represents the very first contact with your future customers and partners, their critical first impression of you. 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