{"id":1439,"date":"2020-05-27T14:30:40","date_gmt":"2020-05-27T12:30:40","guid":{"rendered":"https:\/\/www.defrent.de\/marketing\/"},"modified":"2020-05-27T14:30:41","modified_gmt":"2020-05-27T12:30:41","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.defrent.de\/en\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<div class=\"shariff shariff-align-left shariff-widget-align-left\" style=\"display:none\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-small\"><li class=\"shariff-button mastodon\" style=\"background-color:#ccc\"><a href=\"https:\/\/s2f.kytta.dev\/?text=Marketing https%3A%2F%2Fwww.defrent.de%2Fen%2Fmarketing%2F via @defrentck@hessen.social\" title=\"Share on Mastodon\" aria-label=\"Share on Mastodon\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#79b428; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"75\" height=\"79\" viewBox=\"0 0 75 79\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M37.813-.025C32.462-.058 27.114.13 21.79.598c-8.544.621-17.214 5.58-20.203 13.931C-1.12 23.318.408 32.622.465 41.65c.375 7.316.943 14.78 3.392 21.73 4.365 9.465 14.781 14.537 24.782 15.385 7.64.698 15.761-.213 22.517-4.026a54.1 54.1 0 0 0 .01-6.232c-6.855 1.316-14.101 2.609-21.049 1.074-3.883-.88-6.876-4.237-7.25-8.215-1.53-3.988 3.78-.43 5.584-.883 9.048 1.224 18.282.776 27.303-.462 7.044-.837 14.26-4.788 16.65-11.833 2.263-6.135 1.215-12.79 1.698-19.177.06-3.84.09-7.692-.262-11.52C72.596 7.844 63.223.981 53.834.684a219.453 219.453 0 0 0-16.022-.71zm11.294 12.882c5.5-.067 10.801 4.143 11.67 9.653.338 1.48.471 3 .471 4.515v21.088h-8.357c-.07-7.588.153-15.182-.131-22.765-.587-4.368-7.04-5.747-9.672-2.397-2.422 3.04-1.47 7.155-1.67 10.735v6.392h-8.307c-.146-4.996.359-10.045-.404-15.002-1.108-4.218-7.809-5.565-10.094-1.666-1.685 3.046-.712 6.634-.976 9.936v14.767h-8.354c.109-8.165-.238-16.344.215-24.5.674-5.346 5.095-10.389 10.676-10.627 4.902-.739 10.103 2.038 12.053 6.631.375 1.435 1.76 1.932 1.994.084 1.844-3.704 5.501-6.739 9.785-6.771.367-.044.735-.068 1.101-.073z\"\/><defs><linearGradient id=\"paint0_linear_549_34\" x1=\"37.0692\" y1=\"0\" x2=\"37.0692\" y2=\"79\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#6364FF\"\/><stop offset=\"1\" stop-color=\"#563ACC\"\/><\/linearGradient><\/defs><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin\" style=\"background-color:#ccc\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.defrent.de%2Fen%2Fmarketing%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#79b428; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button xing\" style=\"background-color:#ccc\"><a href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https%3A%2F%2Fwww.defrent.de%2Fen%2Fmarketing%2F\" title=\"Share on XING\" aria-label=\"Share on XING\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#79b428; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 25 32\"><path fill=\"#126567\" d=\"M10.7 11.9q-0.2 0.3-4.6 8.2-0.5 0.8-1.2 0.8h-4.3q-0.4 0-0.5-0.3t0-0.6l4.5-8q0 0 0 0l-2.9-5q-0.2-0.4 0-0.7 0.2-0.3 0.5-0.3h4.3q0.7 0 1.2 0.8zM25.1 0.4q0.2 0.3 0 0.7l-9.4 16.7 6 11q0.2 0.4 0 0.6-0.2 0.3-0.6 0.3h-4.3q-0.7 0-1.2-0.8l-6-11.1q0.3-0.6 9.5-16.8 0.4-0.8 1.2-0.8h4.3q0.4 0 0.5 0.3z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button facebook\" style=\"background-color:#ccc\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.defrent.de%2Fen%2Fmarketing%2F\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#79b428; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button twitter\" style=\"background-color:#ccc\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.defrent.de%2Fen%2Fmarketing%2F&text=Marketing\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#79b428; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>\n<p>In addition to technical translations, <span class=\".defrent\">DeFrEnT<\/span> also translates corresponding marketing texts for customers primarily in the IT, mechanical engineering and plant engineering industries \u2013 but we also work for clients in the education and consumer products sectors. Mr K\u00f6bel translates<\/p>\n\n<ul class=\"wp-block-list\"><li>company and product <a href=\"https:\/\/www.defrent.de\/en\/website-localization\/\">websites<\/a> and landing pages<\/li><li>product and spare parts catalogues<\/li><li>brochures and flyers<\/li><li>success stories and use cases<\/li><li>etc.<\/li><\/ul>\n\n<p>All these texts still must conform to company-specific terminology and style and wording guidelines, but they can be translated more freely if this makes the final translation more powerful and effective or if cultural habits and preferences require these deviations, for example because of the way customers are customarily addressed. A full rewrite of your message in the target language would be called a \u201ctranscreation\u201d.<\/p>\n\n<p>Mr K\u00f6bel generally creates marketing translations in a multi-tiered process:<\/p>\n\n<ol class=\"wp-block-list\"><li><span class=\".defrent\">DeFrEnT<\/span> talks with you about your target group and the desired purpose of the translation to understand your priorities and goals. We will then jointly define style guidelines, e.g. whether to use gender-neutral language in German or whether English \u201cbuzzwords\u201d or their German counterparts better fit your corporate identity and the target audience.<\/li><li>As a first step, we do a draft translation using SDL Trados Studio, which ensures compliance with all defined terms and agreed wordings thanks to the CAT tool\u2019s quality assurance helpers.<\/li><li>Afterwards, we \u201cfine-tune\u201d the draft outside of the translation environment. In this step, Mr K\u00f6bel pays special attention to idiomatic expression and makes changes to ensure that the target text reads less like a translation and more like an original target-language text written for your target group.<\/li><li>Finally, we follow up with a proofreading cycle after laying the translation aside for a couple of hours, checking the text on another medium (e.g. on a smartphone or a printed version) to track down the last errors.<\/li><li>Optionally, <span class=\".defrent\">DeFrEnT<\/span> can involve a native-speaker colleague to provide enhanced quality thanks to the \u201cfour-eyes\u201d principle. The surcharge is based on the colleague\u2019s actual fees for proofreading \u2013 as a rule of thumb, you might assume a premium of about one third of the translation costs.<\/li><\/ol>\n\n<p>In short: <span class=\".defrent\">DeFrEnT<\/span> helps you to achieve your marketing goals at home and abroad by coordinating with you what the end product should look like. To this end, we will be happy to suggest alternative wording at critical points of your text (e.g., eye-catching headings), always explaining what effects your decision will have on meaning, connotations, puns and framing.<br\/><br\/><\/p>\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-very-dark-gray-color has-background\" href=\"https:\/\/www.defrent.de\/en\/contact\/\" style=\"background-color:#79b428\">Ask for an offer!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In addition to technical translations, DeFrEnT also translates corresponding marketing texts for customers primarily in the IT, mechanical engineering and plant engineering industries \u2013 but we also work for clients in the education and consumer products sectors. Mr K\u00f6bel translates company and product websites and landing pages product and spare parts catalogues brochures and flyers<\/p><\/div>\n<div class=\"blog-btn\"><a href=\"https:\/\/www.defrent.de\/en\/marketing\/\" class=\"home-blog-btn\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1439","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"In addition to technical translations, DeFrEnT also translates corresponding marketing texts for customers primarily in the IT, mechanical engineering and plant engineering industries \u2013 but we also work for clients in the education and consumer products sectors. 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